Twickenham Stadium Bars
Location | Twickenham Stadium, London
Type | Bars and Food Counters
Size | Various
SHH Services | Interior Design & Branding
RFU Twickenham Stadium was looking to upgrade its services in time for the 2015 Rugby World Cup. SHH was the design partner for operator Levy Restaurants on the project, tasked with creating new designs for over 40 bar and food serveries all around the stadium. The brief was to ensure speed of service, ease of processing and visual clarity in terms of queueing, choosing and paying. The challenging project – with units both under cover but also exposed to the elements – also had to contend with frenetic peak time usage. As the base units were fairly unforgiving - cold, hard and made of concrete – colour, graphics and lighting were important to enable them to stand out, industrial the use of pendant lights, chunky mesh, black steel fronts, stainless steel counters and red waterproof laminate. Later phases of the overall hospitality masterplan are still to be implemented.