37° Health & Fitness Centre
Location | South Bank, London
Type | Health & Fitness Centre
Size | 26,900 sq ft
SHH Services | Interior Architecture & Design
SHH has completed two large-scale health and fitness facilities for the 37º brand, both located within notable landmark buildings, for client ARK Leisure Management Ltd. The first was within the More London Riverside complex (by Sir Norman Foster) on London’s South Bank, whilst the second was within Kensington Olympia, set within a former 1924 warehouse building. The range of facilities at the new centre includes a gym, pool, sauna and steam rooms, sunbeds, dance and spin studios, an indoor golf lounge and a number of integrated franchised offers. The scheme also boasted some outstanding design features, including a dynamic, double-height gym area, traversed by a 5m high raw steel bridge and a highly atmospheric 'batcave' pool, surrounded by black tiling. Bold colours and unusual materials delineate different areas and include copper-framed entrance portals announcing the main circulation routes. The colours compliment an uncompromisingly industrial aesthetic overall.